Schneider Electric newly promoted marketing chief highlights need for flexibility and agility

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Schneider Electric newly promoted marketing chief highlights need for flexibility and agility

August 21
09:09 2021

Flexibility and agility are top of mind for Schneider Electric marketing leader, Chris Quinn, as he takes the reins for marketing across the East Asia and Japan regions.  

Quinn was promoted from VP of marketing Pacific to the regional marketing leadership role in July. He’s relocated to Singapore and will oversee 14 countries, from Indonesia through to Japan.  

The promotion comes after a 25-year career with the energy management and automation giant, stretching from marketing to management of engineering for the Clipsal brand, technical and professional services, and group oversight of marketing, communications and digital customer experiences from 2016.

“From a role point of view, and very immediately, flexibility and agility are key as Covid continues to impact many countries in vastly different ways,” Quinn told CMO. “Looking a little further ahead, I’m also looking to build on the strong operational legacy of my predecessor and help the region prepare for a more digital future. Some aspects of the region are very digital; others are quite traditional.”  

At a personal and leadership level, Quinn said he’s working hard to get to know his new and very diverse team, as well as learn about the region and its many nuances.   

“I am quickly trying to learn which parts of what I know translate into this new region and which parts I need to ‘retire’,” he continued.  

A deep involvement in digital change in the Pacific, combined with a comprehensive knowledge of how Schneider Electric works, are key to achieving success for Quinn.    

“I have been involved in many different parts of the business during my career so have a good appreciation of how things fit together and impact each other,” he continued. “I’m used to operating broadly across topics as a result and I will bring some of that perspective to this new role as well.”  

Quinn’s successor as VP marketing for Pacific is Josette Addinall, who joins from Telstra. She spent seven years with the telco, most recently as marketing director for enterprise. Her resume also includes three years as business director at DDB, account management at Permission Communications and digital marketing with 3i Group in the UK.    

Having overseen Pacific group marketing for more than five years, Quinn said he has plenty of achievements to look back on with pride. A key one is taking on responsibility for Schneider Electric’s ecommerce strategy and implementation four years ago, a role which saw him growing the business from scratch.   

“The ecommerce business has grown by 50 per cent+ year-on-year since then and is now a significant part of our channel business,” Quinn said. “This is also an example of impacting our digital change.”

About Schneider Electric

Schneider Electric is leading the Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries. With global presence in over 100 countries, Schneider is the undisputable leader in Power Management – Medium Voltage, Low Voltage and Secure Power, and in Automation Systems. We provide integrated efficiency solutions, combining energy, automation and software. In our global Ecosystem, we collaborate with the largest Partner, Integrator and Developer Community on our Open Platform to deliver real-time control and operational efficiency. We believe that great people and partners make Schneider a great company and that our commitment to Innovation, Diversity and Sustainability ensures that Life Is On everywhere, for everyone and at every moment.

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