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Introducing The String Code, Women’s Apparel Brand With a Mission

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Introducing The String Code, Women’s Apparel Brand With a Mission

July 22
05:33 2023
The String Code Launches their debut women’s wear collection and the “It’s Ok” project

The String Code is committed to sustainability and the world we live in. This minority women’s owned and run business makes the clothing in small batches, using natural fibers, up-cycled fabric, and environmentally good business practices when possible. The String Code is an inclusive company committed to customers’ well being. The Brand strives to adhere to as many of the United Nations development goals as possible.

“String, as in, ‘we’re all connected. Code, as in, the infinite potential of the resilient human species,” explains Neena Pandey, founder of the bold, new, highly wearable women’s fashion brand, The String Code. The brand celebrates heritage, craftsmanship, and authenticity, creating collections inspired by the spirit of like-minded women from across the globe who are fierce, strong, creative, and independent. Extracting color, pattern, and style inspiration from the world over, The String Code is a collection for the global woman.

Neena Pandey, is a Southeast Asian mother, wife, and multi-faceted businesswoman who was born and raised in India, has spent the majority of her career in male-dominated tech industries. Before immersing herself in fashion, she was a successful, outspoken marketing executive in Silicon Valley. Despite her success in this role, Neena always dreamed of being an entrepreneur, specifically in the realm of women’s apparel. “I’ve always been infatuated by color and design,” she recalls.

Women’s empowerment and mental health are at the heart of The String Code’s identity. The brand is driven by a spirited desire to reach women of all backgrounds and instill in them the power to pursue their ideal life path and compete on a level playing field. The String Code employs diverse sizing and a flattering range of silhouettes that complement and accentuate any body type, so women of every shape can feel comfortable in The String Code designs. Additionally, String Code has initiated the “It’s Ok” project, an awareness community and digital campaign to help support any and everyone struggling in their everyday lives. “It’s Ok” aims to help individuals regain the strength and hope they need to thrive.

The brand encourages women around the world to step into their power without anyone’s permission. “How do you relate to the people, places, and things around you?” asks Neena. “If we feel good when we walk out the door, how many interactions from that moment forward will be filled with that same joy and conviction? How can these interactions grow exponentially in a chain reaction of power and positivity? The String Code is the manifestation of these ideas and concepts.”

Media Contact
Company Name: The String Code
Contact Person: Mandie Erickson
Email: Send Email
Phone: 6467490777
Country: United States
Website: https://thestringcode.com/

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